Grafpad is now live! (Lean Startup Challenge Update)

Grafpad is now officially live. The .com address is still linking to the old landing page because I’m having some problems with NameCheap’s DNS servers (they’re saying it takes their server up to 72 hours to change to a different DNS), so as a temporary hack I’ve modified my Unbounce page to link to the main Grafpad page. works correctly, if you want to use that link instead. You can sign up for a free account, and start using it now.

As part of the Lean Startup Challenge, I have setup various metrics using KISSmetrics to track the 5 Pirate Metrics I mentioned in my last post. For the most part it was pretty easy. The only part I struggled with was tracking YouTube views, so I will write another blog post about how I set that up later. For this week the goal is to start getting visitors to the site, so I’d appreciate it if you guys helped me spread the word.

To get a better understanding of what users want from Grafpad, I’ve also asked current alpha testers for their opinion on it. Only a couple have replied so far, so I’m not seeing a trend yet. I don’t really have much of a budget for ads, so I plan to work on my “acquisition” through the word of mouth.

As I mentioned earlier, I plan to primarily concentrate on activation and retention throughout the challenge. I’m treating this week as a control group for the experiment. The goal for this week is to get people to the site and see what my current conversation rates are, so that I have something to compare to in the upcoming weeks.

As I mentioned, the point of this week is to set up the conversion funnel correctly and get meaningful information. For that I’ve tied each Pirate Metric to a specific event at my website. Here is how I’m tracking each of the 5 metrics right now:

Acqusition: A visit to the main page

Activation: Sign up for a free account

Retention: Repeated login into the account

Referral: Sharing the website URL via the social buttons on the page (Twitter, Facebook, etc.)

Revenue: Upgrade to a paid account after playing with the free one

There are also some other metrics I use to judge user interest, such as users watching the YouTube video (as I mentioned earlier in the post). As I go through the competition, I might tweak the way I’m measuring these metrics as I make updates to the website.

This entry was posted in Business and tagged , by Alexander Tsepkov. Bookmark the permalink.

About Alexander Tsepkov

Founder and CEO of Pyjeon. He started out with C++, but switched to Python as his main programming language due to its clean syntax and productivity. He often uses other languages for his work as well, such as JavaScript, Perl, and RapydScript. His posts tend to cover user experience, design considerations, languages, web development, Linux environment, as well as challenges of running a start-up.

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